blueFIX is an enterprise-ready STP (straight-through-processing) solution. The purpose of straight-through-processing is to completely automate an institution's order and execution flow. By reducing the human element in the chain, significant reductions in cost and order processing time can be achieved.

Key Features:

• An enterprise-wide solution providing a single view of all STP orders and executions, which is:
  • Scalable, simple and cheap clustering enables blueFIX to adapt to meet growing customer volumes.
  • High Performance, low latency message throughput gives blueFIX exceptional performance for high order volumes.
• A portable front end (GUI), which provides:
  • Real-time updates displaying order and execution status.
  • Manual trade entry for orders that don’t go STP.
• Multi-market access.
  • blueFIX is not limited to the number of brokers and markets it can access.
  • Simple configuration requirements to add new products, brokers and markets.
• Multiple Investment product support.
  • blueFIX v1.0 supports a full range of Equities, Bonds, Structured Investment Products, Exchange Traded Derivatives, Funds and Subscriptions.
  • Additional products can be added very quickly and cheaply.
• Cost reductions achieved by reducing the number of broker and direct market connections
  • Orders can be routed by blueFIX on shared broker connections – thus reducing the licencing / connection charges.
  • Responses to multiple client applications (e.g. Banking Platforms, Order Entry tools) routed appropriately.